Senior Staff Product Designer – Growth
| Company | Gusto |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA, Denver, CO, USA |
| Salary | $139000 – $254000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8-10+ years of experience in full-stack product design exemplifying strong craft (UX/UI, content design, and service design), with expertise in relevant roles driving growth through quality customer experiences.
- Deep experience in one or more of the following: B2B SaaS onboarding, lead conversion, funnel optimization, pricing/monetization
- Strong understanding of growth principles, behavioral psychology, and customer decision-making.
- Experience working on multi-product ecosystems, ensuring seamless acquisition, onboarding, activation, upgrade and/or expansion experiences.
- Ability to lead complex projects, balancing business needs with customer-centric design principles.
- Expertise in A/B testing, behavioral analytics, and research-driven experimentation.
- Proficiency in content design, crafting clear, concise, and actionable in-product copy to support user success.
- Strong collaboration and communication skills, with a proven ability to co-lead product strategy and articulate contributions to the product direction.
- Experience collaborating with Revenue, Growth, Sales, Marketing, and Engineering teams.
- Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north star objectives.
- Track record of mentoring and coaching other designers.
Responsibilities
- Design for growth by crafting high-converting, personalized, and accessible experiences that support lead generation, onboarding, and monetization across the customer journey.
- Systematize customer journeys by developing scalable frameworks for onboarding, pricing, packaging, and cross-product expansion.
- Collaborate cross-functionally with product, engineering, marketing, sales, revenue, and data science partners to deliver cohesive, end-to-end experiences.
- Optimize through experimentation using A/B testing, behavioral analytics, and user research to iterate on key touchpoints and improve conversion and engagement.
- Elevate the craft by contributing to our design systems, producing best-in-class UX and content, and mentoring fellow designers.
- Holistic service design by considering marketing, sales, and support needs to ensure a unified and intuitive experience from first contact to expansion.
- Shape the long-term vision by identifying future-state experience opportunities and setting a strategic north star that guides iterative progress.
- Stay close to customers by grounding design decisions in qualitative research, customer feedback, and ongoing empathy work to ensure solutions solve real-world problems.
- Align design strategy with business outcomes by ensuring your work supports key company objectives around revenue growth, product adoption, and long-term customer retention.
- Lead through ambiguity by owning high-impact, cross-product initiatives and guiding design strategy across multiple teams or domains.
- Champion a culture of learning by embracing experimentation, continuously evolving our approach, and staying curious about new patterns, behaviors, and technologies.
Preferred Qualifications
- Experience designing for subscription-based business models.
- Familiarity with Fintech, Payroll, or HR SaaS products.