Senior Staff Content Designer – Growth
| Company | Gusto |
|---|---|
| Location | Seattle, WA, USA, Toronto, ON, Canada, San Francisco, CA, USA, Austin, TX, USA, Los Angeles, CA, USA, Chicago, IL, USA, New York, NY, USA, Denver, CO, USA, Atlanta, GA, USA |
| Salary | $174000 – $254000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8-10+ years of experience in content design, UX writing, or content strategy—preferably in a growth or conversion-focused product environment.
- A strong background in B2B SaaS or multi-product platforms, with proven impact on onboarding, monetization, or cross-sell strategies.
- Ability to craft clear, concise, and motivating content for complex workflows, across multiple personas and touchpoints.
- Experience working in rapid-growth environments with tight feedback loops, experimentation, and data-informed iteration.
- Deep understanding of how to balance brand, voice, and performance goals within messaging.
- Ability to set up content systems and guidelines from the ground up, and scale them across a fast-moving org.
- Strong communication and collaboration skills, with a proven ability to operate independently in ambiguous, high-impact areas.
- Track record of mentoring and coaching other designers.
- Experience collaborating with both marketing and product design teams in a shared growth strategy.
- Comfort supporting multiple teams across a product ecosystem with varied business goals and audiences.
Responsibilities
- Drive growth through content by crafting copy that accelerates conversion, activation, and expansion across acquisition, onboarding, and monetization experiences.
- Build the content foundation by developing guidelines, systems, and principles for scalable, high-quality growth messaging across multiple channels and surfaces.
- Design with speed and impact by partnering on iterative testing and experimentation, delivering fast, purposeful content that resonates with users and drives results.
- Bridge product and marketing by working closely with brand and growth marketing teams to ensure a cohesive narrative across marketing campaigns and product surfaces.
- Lead AI content training efforts by helping shape and refine our approach to AI-generated content inside the product, setting quality standards and guiding content training models.
- Champion cohesion and clarity by auditing and evolving copy across the customer journey, ensuring messaging consistency across surfaces, entry points, and use cases.
- Shape the content vision by setting a long-term strategy for how content design supports the success of the Growth team—and Gusto at large.
- Stay close to customers by grounding design decisions in qualitative research, customer feedback, and ongoing empathy work to ensure solutions solve real-world problems.
- Align design strategy with business outcomes by ensuring your work supports key company objectives around revenue growth, product adoption, and long-term customer retention.
- Lead through ambiguity by owning high-impact, cross-product initiatives and guiding content design strategy across multiple teams or domains.
- Champion a culture of learning by embracing experimentation, continuously evolving our approach, and staying curious about new patterns, behaviors, and technologies.
Preferred Qualifications
- Familiarity with AI-generated content, prompt design, or training large language models is a plus.
- Familiarity with Fintech, Payroll, or HR SaaS products.