Senior Specialist - Email Marketing

Senior Specialist – Email Marketing

Bachelor’s degree required from an accredited, not-for-profit University or College, ideally in Marketing, Communications, or related field
3+ years of related experience
Working knowledge of HTML/CSS/Ampscript
Proficient in Microsoft Excel and Adobe Photoshop
Working knowledge of CAN-SPAM, CASL, email best practices, including design principles, metrics, data hygiene and compliance
Detail-oriented with strong organizational and project management skills
Demonstrated analytical and problem-solving skills
Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy
A track record of commitment to prior employers.

Email campaign setup, segmentation of contacts, A/B testing, deployment of campaigns, reporting and analytics on campaign performance
Build, test and deploy email campaigns including drafting and editing copy, layout, links, and dynamic content; own quality assurance of all outbound campaigns
Manage Salesforce Marketing Cloud for all B2C campaigns, deploy emails in a timely and routine manner to the intended audiences, and set up/monitor basic automations
Execute B2B campaigns in marketing automation platforms and drive increases in qualified leads for sales across our largest enterprise clients and prospects
Manage data with SFMC creating segments, data extensions, suppression lists, imports, exports, and working with third party vendors to ensure ongoing data hygiene
Build Salesforce and Funnel.io reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness
Collaborate across different departments and teams, manage stakeholder relationships
Maintain best practices for Marketing Automation Platforms, including naming conventions, list management, lead flow, completion actions, owners, etc.
Create standardized templates and other assets for ease of campaign management