Senior Social Strategist
| Company | SoFi |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Undergrad degree
- 8+ years of experience in marketing, at least 4-5 specifically in social media marketing
- In-depth understanding of social channels (existing and emerging) and influencer/creator marketplace
- Strong writing and communication skills
- Strong analytical skills
- Strong EQ and ability to assess nuance in conversations and react accordingly
Responsibilities
- Execute, iterate, and evolve our social strategy based on data and trends
- Partner with brand and product teams to develop campaign approach rooted social behavior
- Recommend social approach and channel strategy to achieve goals
- Guide creative development to create platform-first, engaging content that answers the question ‘why would I care, why would I share?’
- Spearhead social measurement and report on key learnings and opportunities to improve efficiency in achieving objectives
- Partner with media and performance teams to leverage paid influencer creative to efficiently acquire new members and drive awareness
- Partner closely with SoFi’s legal and compliance teams to ensure content adheres to regulatory conditions
Preferred Qualifications
-
No preferred qualifications provided.