Senior SEO Manager

Company	Fireblocks
Location	New York, NY, USA
Salary	$103000 – $135000
Type	Full-Time
Degrees
Experience Level	Senior

Requirements

5+ years of experience in SEO, with a strong track record of driving B2B SaaS growth through organic channels.
Expertise in Customer-Led SEO and leveraging the Jobs-to-be-Done framework & proven ability to build SEO strategies from the ground up based on real customer insight and behavioral data.
Deep knowledge and curiosity around AI’s evolving role in search and discoverability.
Strong foundation in technical SEO, with working knowledge of modern web platforms (WordPress preferred), HTML/CSS/JS, and Core Web Vitals.
Experience with SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, and analytics platforms such as GA4, HubSpot, Looker, or similar.
Experience managing internal and cross-functional teams and/or external contractors, writers, or vendors.
Sharp analytical skills with a passion for testing, learning, and iterating based on performance data.
Excellent communication, collaboration, and project management skills — you know how to get things done cross-functionally.

Responsibilities

Own the end-to-end SEO strategy, aligning with demand generation, content, and product marketing to drive qualified discoverability, ultimately leading to new business acquisition.
Develop SEO strategies targeting high-value personas across the funnel.
Build and execute a scalable content strategy aligned to high-intent use cases in financial services, crypto infrastructure, and payments.
Partner with product marketing, growth, content, and web teams to ensure SEO strategy supports both self-serve and enterprise demand generation.
Drive keyword and topic discovery that prioritizes customer intent, not just traffic volume, and aligns with evolving AI search behaviors.
Optimize and structure our site architecture, landing pages, and content to improve SERP visibility, SGE inclusion, and conversion outcomes.
Lead on-site SEO (technical, content, architecture) and off-site SEO (link building, content distribution, and digital PR) efforts.
Own and evolve our programmatic SEO initiatives to scale discoverability across customer segments and markets.
Track performance using tools like GA4, SEMRush, Ahrefs, and HubSpot — and rethink SEO KPIs as AI-driven interfaces (e.g., SGE, ChatGPT, Perplexity) increasingly shift discovery away from vendor websites and toward in-tool answers.
Champion the use of AI tools and platforms (e.g., language model optimization/LMO, generative search, semantic search models, AI-driven content research) to stay ahead of shifting discovery patterns.
Run A/B and multivariate tests on landing pages and content experiences to continually improve organic conversion rates.
Build reports that tie SEO performance to LTV:CAC, pipeline contribution, and business outcomes, not just traffic and rankings.
Stay current on industry trends — including algorithm updates, zero-click search, voice search, and the expanding role of AI in SEO.

Preferred Qualifications

No preferred qualifications provided.