Senior Salesforce Developer - Marketing Systems

Senior Salesforce Developer – Marketing Systems

Bachelor’s degree in Business, Marketing, Information Technology, or related field.
2 years experience working with Marketing Automation platforms
3 years experience in Salesforce development/administration, with a focus on supporting marketing operations and campaigns.
Strong understanding of marketing processes, lead management, and demand generation strategies.
Proficiency in configuring Salesforce objects, fields, workflows, and automation tools.
Experience with marketing automation platforms (such as Klaviyo, Hubspot, Marketo, Eloqua), and integrating them with Salesforce.
Familiarity with reporting and dashboard creation in Salesforce to track marketing KPIs.
Proficiency in Salesforce APEX

Collaborate with cross-functional teams, including marketing, sales, and IT, to understand business needs and translate them into effective technical solutions.
Customize and configure tools and system architecture to support marketing automation, lead generation, lead nurturing, and campaign tracking.
Create and maintain custom data pipelines and workflows specific to marketing processes, ensuring data integrity and accurate reporting.
Build and manage marketing campaigns, lead scoring models, and reporting dashboards within Salesforce.
Implement and optimize integrations between Salesforce and other marketing tools to streamline processes and data flows.
Stay up-to-date with Salesforce updates and releases, implementing new features and enhancements as relevant to marketing operations.
Collaborate with internal stakeholders to identify process bottlenecks and suggest improvements to enhance overall efficiency.
Troubleshoot and resolve technical issues related to Marketing and Sales system configuration and integrations.

No preferred qualifications provided.