Senior Sales & Marketing Analyst

Company	Nationwide
Location	California, USA
Salary	$106000 – $158000
Type	Full-Time
Degrees	Bachelor’s
Experience Level	Senior, Expert or higher

Requirements

Strong understanding of the sales and marketing functions within an insurance or pet insurance organization, or the ability to gain necessary knowledge within six months of hire.
Demonstrated ability to lead projects that involve data integration from multiple departments and sources.
Excellent verbal and written communication skills, with the ability to effectively communicate and consult with individuals at all levels of the organization.
Strong ability to analyze, interpret, and present complex concepts in a clear and accessible manner.
Expertise in SQL.
Experience with Google Analytics, Salesforce & Fullstory.
Proficiency in Power BI for data visualization and reporting.
Strong adherence to enterprise data governance standards and ability to handle confidential information responsibly.
Ability to analyze first-, second-, and third-party research to derive insights.
Strong organizational skills, ability to prioritize tasks, and manage multiple projects under tight deadlines.
Exceptional research, analytical, and data mining skills.
Detail-oriented and well-organized, with the ability to work independently and as part of a team.
Strong problem-solving skills and ability to develop actionable solutions based on data analysis.
Highly proficient in creating spreadsheets and data visualizations to model and analyze trends.
Ability to mentor and train less experienced analysts.

Responsibilities

Support development of sales strategies to optimize prospect segmentation, prospect contact, sales conversion, special offers, ongoing service, sales incentives and contests, and sales workforce effectiveness.
Analytically assess sales performance across strategies, identify opportunities for improvement, and create options and recommendations.
Work closely with Sales, Finance, Product, and OpEx partners to drive improvement in sales results, sales process, data capture, forecasts, and quality.
Consult with Sales and Marketing stakeholders to understand complex business problems and identify opportunities to optimize sales and marketing strategies.
Analyze diverse and complex datasets to identify trends, uncover insights, and translate findings into actionable recommendations.
Manage end-to-end projects, including gathering requirements, cleaning data, designing, and deploying visualization solutions.
Aggregate and unify data from multiple sources, ensuring data quality and consistency. Utilize advanced analytics tools, including SQL and Power BI, for data preparation and visualization.
Apply statistical concepts and measurement techniques to analyze data and create insightful visualizations.
Leverage strategic thinking to align insights with business goals and objectives.
Utilize data storytelling techniques to effectively communicate insights, business performance trends, and strategic recommendations.
Own and deliver major reporting and analysis projects, ensuring accuracy, consistency, and business value.

Preferred Qualifications

Bachelor’s degree in business, Data Analytics, Statistics, or a related field, or equivalent experience required.
8+ years of experience in data analytics, business intelligence, or related fields.
Experience in the insurance or financial services industry preferred.
Proficiency with Power BI and SQL required; experience with additional analytics tools such as R or Python is a plus.