Senior Sales Manager
| Company | ASM Global |
|---|---|
| Location | Fort Lauderdale, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- BA/BS in Marketing, Communications, Advertising, Business, Travel & Hospitality, or a related field.
- Minimum 5-7 years of experience in sales, with at least 2 years in a leadership sales role.
- Proven track record of success in sales, ideally within the hospitality, convention, or event management industry.
Responsibilities
- Collaborate with the Director of Marketing & Sales to create and implement sales strategies that align with business objectives.
- Stay current on industry trends, competitor offerings, and market developments to refine sales tactics and increase market share.
- Identify new business opportunities across corporate, association, government, and event sectors.
- Proactively engage in networking, attend industry events, and utilize outreach to generate leads and foster long-term client relationships.
- Monitor sales performance, provide accurate revenue forecasts, and contribute to the annual budgeting process.
- Regularly report on sales activities, including pipeline development, lead generation, and revenue tracking.
- Conduct site tours and deliver professional presentations to potential clients.
- Negotiate contract terms while ensuring business profitability.
- Maintain open communication with clients to understand their needs and ensure satisfaction throughout the sales process.
- Lead the preparation of proposals, presentations, and bids to secure new business.
- Draft and negotiate contracts, ensuring all agreements are documented in a timely manner.
- Develop a comprehensive understanding of competitors, their offerings, and market position. Use this information to highlight the convention center’s competitive advantages during the sales process.
- Mentor and guide junior sales staff, assign leads, and monitor their performance.
- Foster a collaborative work environment and promote professional growth through training and development initiatives.
- Represent the convention center at local industry meetings and conferences.
- Engage in community outreach to promote the center and expand its visibility in the market.
- Compose sales letters, proposals, and leasing contracts.
- Ensure accurate use of CRM systems for all sales activities.
- Stimulate ongoing improvements in sales techniques, team productivity, and client engagement strategies.
Preferred Qualifications
- Experience with large-scale events, conventions, trade shows, or corporate meetings preferred.
- Momentus Elite (VenueOps) or comparable event planning software a plus.