Senior Retail Media Strategist
| Company | La-Z-Boy |
|---|---|
| Location | Dundee, MI, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s Degree in Marketing, Advertising or Communications with 4-6 years of relevant experience or equivalent
- 4+ years of experience with local media planning including both traditional and digital media execution
- Strong working knowledge of retail programs or promotion
- Must be proficient in (Excel, Word, PowerPoint, Project) and versed in creative services and production
- Ability to work in a fast-paced environment and be capable of prioritizing multiple projects
- Up to 5% travel may be required
Responsibilities
- Support in multiple facets of quarterly Retail media strategy and execution of existing DMAs of traditional and digital media.
- Communicate with agency partners, plan recommendation review, assisting in providing direction to agencies, and incremental budget increases/decreases; support onboarding of new store/market acquisitions, including managing media vendors through transition.
- Manage media selection, agency communication, media budget management, recommendation review with Retail Media Strategy Manager, and presentation summary for multiple single-store events per quarter.
- Assist in managing Retail digital campaigns, including direction to agency partner as needed, monitor digital KPIs through weekly and monthly agency reports to measure success against the campaign goals and achievable outcomes.
- Provide data-based recommendations to Retail leadership for optimizations and testing in partnership with agencies. Also, site tag management with internal and external teams as needed.
- Monitor traditional media reporting for deviations in activation, including planned-vs-purchased reporting, post-buy reports, and broadcast Buy Detail Reports. Manage makegoods and under performance with agency partner.
- Assist in Retail media budget management, including confirming buys are executed to budget and accurate budget entry in budgeting software.
Preferred Qualifications
- Strong analytical skills with ability to translate learnings into optimization
- Enthusiastic, effective communicator who is self-motivated and motivates others.