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Senior Program Manager – GTM Operations

Senior Program Manager – GTM Operations

CompanyAdobe
LocationSan Jose, CA, USA
Salary$98800 – $192600
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • 5–6 years of experience managing complex, cross-functional programs with a strong track record of successful go-lives.
  • Proven experience in the technology industry, partnering closely with Product Marketing, Product Management, and Engineering teams.
  • PMP certification or equivalent formal training.
  • Demonstrated ability to design scalable processes and drive successful adoption across teams.
  • Strong analytical and problem-solving skills, with a data-informed approach to decision-making.
  • Foundational knowledge of business change management principles and practices.
  • Highly organized with exceptional documentation skills to support transparency and execution clarity.
  • Proven experience facilitating and leading meetings with large and diverse audiences.
  • Strong presentation skills with the ability to simplify complex topics for different collaborator groups.
  • Excellent interpersonal skills with a collaborative approach.
  • Outstanding written and verbal communication skills, with experience engaging internal partner at all levels of the organization.
  • Results oriented with strong bias for accuracy and follow-through.
  • Self-motivated and comfortable owning multiple workstreams or areas of an initiative independently.
  • Exhibit ability to drive execution in a fast-paced environment, balancing multiple priorities effectively.

Responsibilities

  • Support Product Marketing team readiness to share GTM goals, strategies, messaging, and priorities across all functional teams (semi-annual).
  • Lead from planning to launch end-to-end content and presence plan for key marketing moments (e.g., MAX, Summit, Cannes Lions), ensuring a unified and consistent presence across PeM and FFE.
  • Drive GTM process for product releases to ensure proactive planning and delivery of release plan following SLC.
  • Communicate plans and GTM requirements to functional teams to drive awareness, alignment and coordinated delivery for GTM announcements, enterprise and industry marketing moments, and product releases.
  • Own and facilitate the GTM program – composed of Product Marketing and functional leads—by hosting recurring syncs, facilitating definition of functional plans, tracking deliverables, managing dependencies, and mitigating risks.
  • Manage critical initiatives by setting goals and success metrics, clarifying ownership, aligning collaborators, establishing timelines and deliverables, facilitating execution, and providing regular status reporting to senior leadership.
  • Build and nurture positive relationships across Product Marketing, Product Management, Engineering, and extended teams to solve challenges, evolve processes, and drive ecosystem-wide alignment.
  • Enable effective collaboration through centralized collaboration hubs to surface program health, foster engagement, and serve as the single source of truth for program-related communications and materials.

Preferred Qualifications

    No preferred qualifications provided.