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Senior Program Manager – Developer Adoption
| Company | Snowflake |
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| Location | Menlo Park, CA, USA |
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| Salary | $171000 – $243600 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5–7 years proven experience in marketing to developers, product marketing, or a related field.
- Technical background. Ideally, you are a data practitioner or developer yourself, or have deep experience marketing developer tools, data science, or AI/Machine Learning products.
- Analytical and curious, with a sharp eye for using data to set goals, drive decisions and quantify impact
- Proven experience with ecosystem partnerships—leading co-marketing, technical integrations, and joint campaigns.
- Experience launching technical products, driving developer adoption, and partnering with DevRel, engineering, and cross-functional teams.
- Excellent communicator with the ability to explain complex technical topics clearly to both developer and non-technical audiences.
- Highly collaborative, action-oriented, and effective at uniting teams around shared goals.
- Strong project management skills—able to manage multiple workstreams and keep stakeholders aligned.
Responsibilities
- Develop and execute strategy to drive awareness and activation for key developer personas—building clear, technically credible journeys from broad developer awareness and interest, such as via open source tools, and into activated usage of Snowflake’s platform.
- Use data to test and validate growth programs related to developer adoption, activation journeys, and external-sourced growth.
- Get new features and open source releases into the hands of developers—ensuring technically accurate and developer relevant positioning, credible use cases, and persona-aligned narratives in close collaboration with Product, DevRel, Product Marketing and go-to-market teams.
- Collaborative with channel and content teams to develop a cohesive developer journey for key personas by translating product capabilities, use cases, and developer needs into meaningful paths from awareness to adoption.
- Drive strategic partnerships across the open source and AI ecosystem (in collaboration with DevRel)—co-creating content, showcasing integrations, and reinforcing Snowflake’s leadership in the developer and AI space.
- Developer and coordinate campaigns involving third-party developer communities aligned to key personas in partnership with the Developer Community team.
- Inform technical content creation in collaboration DevRel—such as blog posts, livestreams, and best practice guides—that help developers progress from feature and open source tool discovery to usage and activation.
Preferred Qualifications
No preferred qualifications provided.
