Senior Product Marketing Manager-Monopoly GO

Senior Product Marketing Manager-Monopoly GO

Requirements

• Bachelor’s degree or foreign equivalent in Marketing, Business, Advertising, Communication, or related field.
• Minimum Five (5) years of experience in product marketing, strategic marketing, or similar role in gaming/entertainment.
• Proven experience in Product or brand marketing on a mobile game
• Demonstrated ability to lead cross-functional Initiatives across multiple disciplines to drive alignment and strategic outcomes;
• Experience working across User Acquisition campaigns and creative development
• Clear communicator, comfortable presenting strategies and performance updates to c-level marketing team members and stakeholders;
• Games publishing partner landscape and platform marketing ecosystem experience
• Experience working directly with product managers, content, and production teams, inputting and driving marketing priorities in key product work.
• Passionate about gaming with a deep understanding of player motivations and behaviors.
• Ability to pivot quickly in a fast paced environment.
• Experience mentoring or leading individuals

Responsibilities

• Become an expert in the MONOPOLY GO! game product and roadmap features, driving marketing and business development strategy on feature support.
• Own creative strategy and production efforts with internal and external creative agency teams to craft compelling marketing campaigns and assets to use across omni-channel marketing activations.
• Translate key product feature and development programs to build key marketing messaging that drives demand across audiences.
• Drive the Go-To-Market strategy, planning processes, campaign development, and steer execution across key evergreen seasons, serving as DRI for communication and functional planning across marketing flywheel.
• Manage the evergreen User Acquisition and Reactivation creative strategy and support the Performance Marketing team’s goals to drive audience growth and retention.
• Lead alignment meetings and communication across multiple stakeholders.
• Develop a process for communicating the Product Roadmap to cross-functional teams: Publishing, Community, Social, ASO, CRM, and Performance Marketing.
• Push audience-focused activations and learnings with Marketing Analytics and Consumer Research team.

Preferred Qualifications

• Passionate about gaming with a deep understanding of player motivations and behaviors.
• Ability to pivot quickly in a fast paced environment.
• Experience mentoring or leading individuals