Senior Product Marketing Manager – Integration Partners

Senior Product Marketing Manager – Integration Partners

Requirements

• 6+ years of experience in product marketing, preferably in B2B SaaS or fintech
• Proven success developing and executing GTM strategies from initial concept to measurable market impact, preferably with examples of significant market penetration within the B2B SaaS or fintech space
• Exceptional storytelling, communication, and presentation skills
• Experience supporting revenue teams and creating enablement resources that drive measurable impact
• Previous experience in building out a feedback loop between revenue and product teams
• Bonus: Experience working in fintech, SaaS, or B2B marketing, ideally within a highly regulated industry
• Bonus: Understanding of the Defined Contribution ecosystem, including prior experience marketing to or working directly with DC plan providers, recordkeepers, or TPAs
• Strategic thinker with strong execution skills—you can zoom in and out seamlessly
• Data-driven decision-making skills with ability to measure and optimize GTM initiatives
• Familiar with building leading indicator targets that map back to release goals and business objectives
• Ability to work cross-functionally and align stakeholders around GTM releases and initiatives
• Strong project management skills, with the ability to prioritize multiple initiatives, requests, releases efficiently
• Excellent written and verbal communication skills
• Accustomed to working within nimble, flexible environments, with an appetite to fail fast and pivot when necessary
• Thrives in cultures where no one says, ‘That’s not my job.’

Responsibilities

• Build a deep understanding of the integration partners segment—identify needs, pain points, goals, workflows, and buying behaviors – and develop detailed personas that will be referenced for all GTM work
• Develop compelling, differentiated messaging and value propositions tailored to integration partners and aligned with business goals
• Own the end-to-end GTM strategy for new and existing integration announcements and product launches targeting advisors and firms. This includes launch planning, partner enablement, and cross-functional coordination
• Help to influence product roadmap development and R&D strategy utilizing your research and deep understanding of the wealth tech ecosystem
• Partner closely with product, integration partners team, marketing, and other stakeholders to lead GTM strategies and bring them to life
• Create enablement tools and collateral (pitch decks, one-pagers, user guides, help center articles) to empower the integration partners team to establish mutually beneficial relationships
• Collaborate with brand, demand gen, and product teams to produce persona-specific content across channels including events, our website, and webinars
• Alongside the data team, conduct market research and competitive analysis to inform product strategy and keep messaging sharp and up-to-date.

Preferred Qualifications

• Experience working in fintech, SaaS, or B2B marketing, ideally within a highly regulated industry
• Understanding of the Defined Contribution ecosystem, including prior experience marketing to or working directly with DC plan providers, recordkeepers, or TPAs