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Senior Product Marketing Manager – Enterprise
| Company | Canary Technologies |
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| Location | San Francisco, CA, USA |
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| Salary | $130000 – $175000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5–8+ years of experience in proposal development, storytelling, product marketing
- Proven track record of owning GTM strategy and enablement for mid-market, enterprise, and strategic accounts
- Ability to manage large, complex projects with tight deadlines and high stakes outcomes
- Exceptional writing skills with experience in developing proposals and RFP responses for enterprise clients
- Strong cross-functional collaboration skills—comfortable interfacing with Sales, Product, Engineering, Finance, Customer Success and Exec teams
- Experience with strategic 1:1 or 1:few account-based marketing
- Incredible written and oral communication skills, including experience presenting to sales and marketing leadership, as well as customers
- A strategic thinker with a bias for action and attention to detail
Responsibilities
- Deeply understand our customer’s pain and our capabilities to design custom solution sets for highly strategic pursuits
- Lead the end-to-end process of developing RFPs, RFIs, and enterprise-level proposals
- Build and maintain strong cross-functional relationships with Sales, Product, Finance, and Customer Success teams to progress deal cycles, gather insights, and translate findings into impactful content and campaigns
- Develop and execute GTM strategies for key products and features targeting mid-market and enterprise customers
- Lead the messaging and positioning for our mid-market and enterprise segments – creating narrative and pitches that resonate with decision-makers at enterprise and mid-market accounts including .com, sales pitch, 1-pagers, events, etc.
- Partner with high profile customers to unlock co-marketing opportunities
- Develop and execute mid-market and enterprise focused campaigns and personalized, customized 1:1 and 1:few ABM outreach
- Conduct competitive analysis and market research to inform strategy and competitive differentiation
- Develop and maintain deep domain expertise in the hospitality technology market to influence solution development and positioning
Preferred Qualifications
- Experience in hospitality, travel tech, or vertical SaaS is a plus
