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Senior Product Marketing Manager
Company | Velocity Global |
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Location | Palo Alto, CA, USA |
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Salary | $119000 – $150000 |
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Type | Full-Time |
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Degrees | Bachelor’s, MBA |
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Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree in marketing, business, or a related field; MBA preferred.
- 7+ years of experience in product marketing, preferably in the SaaS or HR technology industry – building, launching, and scaling innovative product marketing programs
- Proven track record of successfully developing expertise in, and marketing complex products and solutions.
- Strong understanding of global talent solutions and the international business landscape.
- Excellent written and verbal communication skills, with the ability to create compelling messaging and presentations.
- Strong analytical and problem-solving skills, with the ability to analyze data and draw actionable insights.
- Ability to work independently and as part of a team in a very fast-paced environment.
- Experience working with sales teams and creating sales enablement materials.
- Experience with market research and competitive analysis.
Responsibilities
- Drive strategic business and market research & analysis to understand market opportunities, customer needs, and industry trends.
- Liaison cross-functionally to support go-to-market planning.
- Collaborate with the Brand & Content team to create compelling product collateral, videos, sales tools, and customer case studies etc. to support GTM and equip sales.
- Collaborate with Digital Marketing and Demand Generation teams to drive full-funnel marketing towards pipeline & revenue goals.
- Drive product launches and release marketing efforts, developing a set of repeatable deliverables in partnership with other marketing leaders and cross-functionally with sales enablement and the rest of the GTM team.
- Work extensively with the sales enablement team to develop sales strategies, materials, market knowledge, toolkits/templates across all the key segments and across the buying/sales funnel.
Preferred Qualifications