Senior Product Marketing Manager

5+ years of experience in product marketing of mid-market B2B SaaS products, with a strong preference for product-led growth (PLG) experience.
Experience in end-to-end product launches with mid-market-focused B2B products.
Ability to execute cross-functionally with sales, marketing, and product teams.
Outstanding messaging and storytelling skills to a business buyer.
Experience in developing sales and marketing presentations and collateral.
Comfortable in a fast-paced, ambiguous environment.
Excellent communication skills and ability to work on multiple initiatives simultaneously.
Strong analytical skills and experience in data-driven decision-making.
An innate sense of curiosity combined with problem-solving skills.
Entrepreneurial, self-starter, and results driven.

Develop and execute GTM strategies for new product launches, features, and market expansions.
Craft clear, compelling messaging and value propositions that differentiate our product, including defining target market segments and buyer personas to guide messaging and GTM initiatives.
Create product marketing materials, blog posts, case studies, webinars, and sales enablement assets.
Conduct research to understand market trends, competitor positioning, and customer pain points.
Equip the sales team with the necessary tools, content, and training to effectively sell and support the product.
Develop campaigns to drive user adoption, engagement, and expansion within existing accounts.
Map and optimize the customer experience from awareness through expansion using product usage data and customer feedback to identify friction points, growth opportunities, and inform marketing strategies and product roadmap inputs.
Serve as marketing’s voice on the product council, providing market insights to inform product strategy, roadmap prioritization, and feature development decisions.

Real estate or PropTech industry experience preferred.
Product analytics tools experience preferred (Amplitude, etc.) for user behavior analysis.