Senior Product Marketing Manager
| Company | PayNearMe |
|---|---|
| Location | New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 8+ years experience in product marketing at a technology company, with a proven track record of enabling sales success
- Experience in high-growth SaaS company and/or fintech company highly desirable
- Proven track record of crafting compelling messaging and positioning for emerging products/markets desired
- Ability to define and drive project execution amidst multiple priorities and goals
- Hands-on ability to build a range of marketing and sales enablement assets, including pitch decks and product positioning
- Excellent communication, presentation and writing skills; creative problem solver
- Highly independent worker who loves being part of a team but doesn’t require excessive oversight
Responsibilities
- Lead product marketing efforts for a new and fast-growing vertical, working closely with cross-functional stakeholders to define and shape the go-to-market approach.
- Serve as a strategic thought partner to business leaders in defining value propositions, market positioning, and launch plans tailored to the needs of a new target market.
- Bring a “build from scratch” mindset, crafting messaging, enablement, and content strategies for products that are early in their lifecycle or entering new markets.
- Champion internal knowledge-sharing and feedback loops to help refine product strategy as the vertical evolves.
- Understanding customer personas and how to position products to meet their specific needs
- Build & maintain user & buyer personas and persona-based messaging
- Produce high impact, client-facing content including presentations, website content, blogs and more
- Track, report and message against the competition
- Lead and coordinate with cross-functional teams to drive product marketing strategy; track, measure and report against objectives
- Drive product and feature launches based on market research, user feedback and cross-functional collaboration
- Lead the development and execution of product marketing plans and go-to-market strategies.
- In-depth understanding of the payments industry, market trends, and evolving customer demands.
- Comprehensive knowledge of the company’s payment software products and their competitive advantages.
Preferred Qualifications
- Experience in high-growth SaaS company and/or fintech company highly desirable
- Proven track record of crafting compelling messaging and positioning for emerging products/markets desired