Senior Product Marketing Manager
| Company | OneSignal |
|---|---|
| Location | Washington, USA, Pennsylvania, USA, Oregon, USA, California, USA, Texas, USA, Jackson Township, NJ, USA, Colorado, USA, Utah, USA, New York, NY, USA, Massachusetts, USA |
| Salary | $130000 – $155000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 4+ years product marketing experience, ideally at a B2B SaaS or developer-tool company
- A passion for understanding the customer, their needs, and how we can best address them
- Excellent written, verbal, and visual communication skills with an insane attention to detail
- A Get Stuff Done attitude with the ability to jump into the details and work through problems
- Highly collaborative with a deep sense of ownership and accountability
- Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
Responsibilities
- Drive the go-to-market strategy and narrative for our product portfolio
- Own and contribute to product and feature launches and cross-functional rollout
- Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
- Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc.
- Enable and educate Sales on product positioning and how it solves known customer pain points
- Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
- Directly interact with customers through support channels, surveys, and 1 on 1 conversations
- Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
- Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
- Help improve onboarding, retention, activations and upsell
- Analyze the competitive landscape and their positioning, industry trends, and thought leaders
- Evolve how OneSignal positions and messages our product to gain market share
Preferred Qualifications
- Preference for experience with Product Led Growth company, global customer base, and a freemium model