Senior Product Marketing Manager

Senior Product Marketing Manager

Requirements

• 6–8+ years in product marketing, consumer tech, or gaming—ideally with experience launching new products and platforms (free-to-play games, a plus)
• Proven success owning GTM strategies with measurable impact on business KPIs (adoption, engagement, monetization, retention)
• Strong analytical skills—comfortable setting targets, building dashboards, interpreting product analytics, and making data-driven decisions
• Commercial mindset with strong understanding of LTV, ARPU, retention curves, and progression funnels
• Ability to lead cross-functional workstreams and drive alignment across product, revenue, and marketing teams
• Excellent messaging, storytelling, and creative briefing skills to translate complex product mechanics into clear, compelling campaigns
• Passion for innovation in gaming, fan engagement, and loyalty dynamics

Responsibilities

• Own the Free-to-Play Business GTM Strategy: Lead the full go-to-market and growth strategy for all Free-to-Play games and features. Set priorities, define KPIs, align stakeholders, and drive coordinated execution across teams.
• Develop and Optimize Revenue & Engagement Models: Partner with Reinvestment, Analytics, Finance and Product to design in-game economies, reward systems, and monetization strategies that maximize player retention, frequency, and optional upsell to real-money play.
• Drive Business Growth: Set and own aggressive targets around F2P adoption, active user growth, engagement rates, ARPU contribution, and progression funnel metrics. Build marketing plans tied directly to bottom-line performance.
• Collaborate on Product Development: Work hand-in-hand with Product Managers to shape roadmap priorities and feature design. Ensure new launches are built with player needs and commercial outcomes in mind.
• Define the Product Narrative: Craft clear, compelling messaging frameworks that communicate the value, details and offering. Develop product positioning, messaging frameworks, and go-to-market communications that clearly articulate the value proposition of each F2P experience to different customer segments.
• Launch and Scale Campaigns: Lead & coordinate the cross functional development of the creation of launch plans, promotional strategies, media plans, lifecycle programs, and in-app journeys and marketing initiatives that scale new F2P products from early adopters to mass engagement.
• Track Performance & Optimize: Define KPIs for feature launches and promotional efforts. Monitor adoption, session frequency, retention, and LTV—refining GTM and engagement strategies based on insights.
• Drive Engagement and Retention: Partner with Lifecycle, Reinvestment and Product teams to design and optimize player journeys, promotional loops, and in-game reward structures that drive frequent play and community participation.
• Fuel Creative Campaigns: Translate F2P experiences into inspiring creative briefs that fuel content across paid media, CRM, social, product marketing, in-app, and community channels.
• Champion Cross-Functional Alignment: Drive collaboration between Product, Reinvestment, Finance, Growth, Creative, Lifecycle, and Analytics teams to ensure smooth, impactful launches and ongoing momentum for F2P products.
• Surface Trends & Player Insights: Stay plugged into free-to-play gaming, sports culture, and engagement-driven product trends. Conduct competitive audits and bring forward new opportunities for gameplay innovation.

Preferred Qualifications

No preferred qualifications provided.