Senior Product Marketing Manager
| Company | Kira Learning |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA |
| Salary | $160000 – $200000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5-7 years of experience in product marketing roles, preferably with a consistent record of developing and implementing successful product marketing programs.
- Excellent written and verbal communication skills, with the ability to create compelling narratives and drive alignment across the organization.
- Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
- Analytical and results oriented, with the skills to plan, prioritize and guide cross-functional teams from conception through executions of multiple simultaneous projects.
- Strong proficiency in Google Workspace programs, Microsoft Office Suite.
Responsibilities
- Own the overall strategy for the product marketing function in order to increase market awareness, engagement with users, and ultimately, ARR growth.
- Develop and articulate clear, engaging narratives that showcase our products, vision, and industry thought leadership.
- Collaborate closely with cross-functional teams, including Product, Design, Engineering, and Customer Success, to ensure successful product launches with a clear and cohesive marketing plan which includes positioning, messaging, and promotional strategies.
- Conduct consumer research and competitive analysis to inform the value proposition development of new products and features.
- Collaborate with the team to develop high-impact marketing campaigns, social media, email marketing, and content marketing.
- Continually test and analyze campaign performance and provide actionable insights and recommendations for optimization.
- Act as a thought leader and ambassador for Kira. Participate in external customer meetings, speaking engagements, and written assets to deliver thought leadership.
Preferred Qualifications
- A passion for CS education and Kira’s vision and mission.
- Nimble and adaptable. Can roll with the punches and thrive in a fast-paced, early-stage startup environment.
- A positive, can-do attitude. You’re not deterred by minor setbacks and are able to swiftly overcome ambiguity.
- You believe feedback is a gift. You can thoughtfully share feedback to others as needed, and you can receive feedback and grow from it.
- Will consistently cultivate a culture of inclusion where all team members feel a sense of belonging and can bring their authentic selves to work.