Senior Product Marketing Manager

BA/BS with 8+ years of experience in product marketing at a consumer technology company; MBA highly preferred
2+ years in product marketing at a large B2C tech company
Strong experience in product marketing fundamentals: audience insights, competitive intelligence, segmentation, targeting, personas, positioning, messaging, acquisition and engagement marketing plan development, product discovery, and product launches
Analytical and strategic: deep analytical skills, demonstrated ability to think strategically about complex issues and strong ability to develop insights and turn those into actions and initiatives that drive results
Proven experience as a driver as well as a collaborator/influencer across strategic and tactical initiatives: able to think big but also to drive business outcomes

Develop marketing strategies and launch plans to drive member adoption and business growth. This includes (but is not limited to) opportunity sizing, segmentation, targeting, positioning, messaging framework, and channel strategies
Analyze behavioral metrics, market/competitive data, business performance data and customer research to identify growth and improvement opportunities, in close partnership with research and analytics teams
Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
Collaborate with product and research teams to influence product strategy and roadmap development
Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)

Demonstrated experience collaborating and working with product, growth marketing, research, analytics, and creative teams
Outstanding communication skills to present strategies effectively to senior leadership and cross-functional teams in both verbal and written formats. Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
Highly collaborative work style; able to collaborate and influence cross-functionally
High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively and lean on others
High comfort working with ambiguity, able to anticipate and adapt to shifting priorities
Problem solver mentality – self-motivated, execution-oriented, resourceful, able to think differently to unlock paths to progress
Growth mindset
Fintech and/or Tax experience a plus