Senior Product Marketing Manager

6+ years of product marketing experience in B2B tech, with 1-2 years in digital trust and safety.
Demonstrable expertise in fraud prevention, understanding various fraud typologies (account takeover, bonus abuse, payment fraud, collusion) and their business impact. Experience owning/contributing to fraud platform strategy is a plus.
Experience in pricing and packaging product offerings.
Strong written and verbal communication skills, with a talent for clear and effective messaging.
Proven ability to create compelling product positioning and messaging that differentiates us, translate complex concepts into clear value, and drive GTM strategies.
A master of product positioning, who knows how to meaningfully differentiate a product in a crowded market.
Proven experience championing successful product launches, building excitement, and aligning product and revenue teams for maximum impact.

Collaborate with Product throughout the product lifecycle, from development to adoption, shaping roadmaps, monitoring performance, and providing strategic GTM recommendations.
Deeply understand the fraud landscape, including emerging threats and best practices, and translate this into impactful marketing and sales enablement tools.
Analyze industry trends, competitive landscape, and customer needs to inform product and GTM strategy, including pricing and packaging.
Own product positioning and messaging, ensuring resonance with target audiences.
Develop deep customer knowledge (segmentation, personas, use cases) and disseminate insights to influence product growth.
Create compelling buyer enablement materials to accelerate product understanding and adoption.
Partner with the Revenue team to develop and deliver training and resources for effective product promotion.
Develop creative, engaging content (whitepapers, blogs, videos) that establishes leadership in Risk solutions and drives product adoption.
Provide strategic marketing expertise, ensuring content is informative, engaging, and tailored to the buyer’s journey.
Develop and monitor metrics to track marketing outcomes and effectiveness.

Previous experience working with distributed international teams.
Bachelor’s degree in Marketing, Economics, Business, Communications, Business Administration, or a related field is preferred or MBA.
iGaming industry experience.
Experience at a fast-paced SaaS start-up.