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Senior Product Marketing & Communications Manager
| Company | April |
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| Location | New York, NY, USA |
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| Salary | $107000 – $135000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5–8 years of experience in product marketing, lifecycle marketing, or growth marketing at fintechs, startups, or high-growth companies.
- Experience working on complex products and the ability to learn quickly with subject matter experts (SMEs).
- Comfortable creating landing pages, onboarding communications, and user-facing messaging independently (without copywriting support).
- Understanding of pricing, market analysis, and product positioning strategies.
- Ability to design customer journeys and manage the Braze instance, with a willingness to learn new platforms and tools.
- Highly cross-functional with effective communication skills, capable of running tight meetings and aligning teams.
- Ability to thrive in small teams where strategy and execution are closely linked, and comfortable shifting between planning, writing, optimizing, and collaborating with SMEs.
- Ability to move fast, think clearly, and prioritize action over perfection.
Responsibilities
- Build onboarding flows, lifecycle communications, and product marketing assets (email sequences, push, in-app, landing pages) that drive end-user adoption and engagement.
- Work closely with Product, Sales, and Client Success to ensure adoption marketing is tightly aligned with product capabilities and partner goals.
- Partner with clients’ marketing teams to co-create and implement taxpayer communications embedded inside their apps and experiences.
- Create plug-and-play templates, playbooks, and marketing toolkits to help partners go live faster and market more effectively.
- Surface insights from post-sale adoption work to help refine pre-sale messaging, pricing strategies, and competitive differentiation.
- Collaborate with Sales on updating product collateral and partner enablement materials based on what’s resonating.
- Conduct market research and competitive analysis to support positioning, pricing, and go-to-market decisions.
- Own writing and editing for B2B and B2C marketing communications.
- Use AI tools as a force multiplier to do more with less.
Preferred Qualifications
No preferred qualifications provided.
