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Senior Product Marketer – Dental
| Company | Carbon |
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| Location | San Carlos, CA, USA |
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| Salary | $132800 – $199200 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in dental (dental lab preferred) marketing, product marketing, or related roles.
- Strong understanding of dental lab operations, workflows, and challenges across a range of appliances (e.g., nightguards, dentures, splints, crowns).
- Proven track record of crafting effective product messaging and go-to-market strategies.
- Ability to translate complex technical solutions into clear, benefit-driven value propositions.
- Excellent communication, writing, and presentation skills.
- Hands-on experience working directly in or with dental labs.
- Familiarity with additive manufacturing / 3D printing technologies.
- Knowledge of digital workflows in dental production.
- Experience working cross-functionally with product, sales, engineering, and executive leadership.
- Self-starter who thrives in a fast-paced, dynamic environment.
Responsibilities
- Develop clear, compelling positioning and messaging for Carbon’s dental lab products and solutions, grounded in deep customer and market insight.
- Craft targeted content and sales enablement tools — presentations, data-sheets, case studies, video scripts, webinars — that resonate with dental lab audiences.
- Define and execute go-to-market plans for new products and applications, partnering with Product Management and Sales.
- Conduct market research and customer interviews to understand lab pain points, decision drivers, and competitive landscape.
- Collaborate with field sales and partner channels to create campaigns that drive engagement, lead generation, and revenue growth.
- Willingness to travel for customer visits in the field and trade shows.
- Relationship management with 3rd party trade publications, vendors, agencies and influencers.
- Strategic Product Marketing budget management.
- Collaborate on and execute tradeshow strategy and support.
- Represent the voice of the lab customer internally to inform product strategy, pricing, and roadmap decisions.
- Monitor and report on the effectiveness of marketing activities and adjust strategies accordingly.
Preferred Qualifications
- Dental lab experience preferred.
