Senior Product Manager – Targeting & Monetization

Senior Product Manager – Targeting & Monetization

Requirements

• 5+ years of Product Management experience within a technology or digital organization.
• Strong knowledge in privacy or compliance within a consumer facing product.
• 2+ yrs experience in digital ads ecosystem and how it drives revenue.
• Excellent written and verbal communication skills, with a focus on documentation that communicates complex subject matter simply and clearly.
• Experience developing data-driven roadmaps and product strategy.
• Excellent problem solving, critical thinking, and analytical skills.
• Experience partnering with technical teams on highly complex projects.
• Formal and informal presentation skills in small and large group settings.
• Detail-oriented; self-starter, accountable, and empowered.
• Curiosity and a willingness to learn.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Define the strategy and roadmap for audience targeting and monetization across all Direct-To-Consumer products and brands including but not limited to: Audience Targeting & Measurement, ​User Privacy Rights & Consent, Data Governance & Handling, Business Enablement.
• Evaluate the efficiency & effectiveness of our audience targeting capabilities to support the overall ad strategy, partnering with stakeholders to identify new areas of opportunity for enhancement.
• Ensure targeting and measurement capabilities are operating optimally, identifying and troubleshooting areas of inconsistency and raising risk.
• Partner with peer Product Managers, Architects, Engineers, and Program Managers to identify, evaluate, and integrate 1st and 3rd party strategic technical solutions.
• Gather, define, and clearly document requirements.
• Share requirements across multiple stakeholder groups, receive feedback, and weigh it against the overall product strategy to make appropriate decisions toward requirements refinement.
• Leverage research and competitive analysis, anchored by the broader company and product strategy, to prioritize features across a diverse set of high priority initiatives using a systematic, measurable approach.
• Operate well in the face of ambiguity and imperfect knowledge, drill into business data and research results to identify clear direction and focus.
• Define and manage metrics and objectives that clearly identify when a feature or solution is working and successful.
• Drive ongoing leadership and internal stakeholder communications (including Brand, Advertising, Marketing, Legal, Engineering, Operations, Customer Support, etc.) as the product line interface while differentiating appropriately between public and internal messaging.
• Build healthy, trusting relationships and contribute to a culture of respect by giving feedback respectfully, exchanging ideas openly, and receiving feedback humbly.

Preferred Qualifications

• Prior experience working within portfolio management systems (ex: JIRA, Confluence, Asana) preferred.