Senior Product Manager – Crypto

Senior Product Manager – Crypto

Requirements

• 5+ years of product management experience, with at least 2+ years focused specifically on crypto or blockchain-based products.
• Strong grasp of financial markets, including the mechanics behind crypto trading, custody models, and blockchain infrastructure.
• Bachelor’s degree or higher in a relevant field.
• Exceptional written and verbal communication skills.
• Ability to collaborate with and manage cross-functional groups of stakeholders.

Responsibilities

• Own the end-to-end product lifecycle for a product area of SoFi’s crypto offering, driving it from 0 to 1 by defining the vision, validating the opportunity, and leading execution through launch.
• Lead cross-functional collaboration to uncover member needs, shape product strategy, and deliver intuitive, compliant, and scalable crypto experiences.
• Conduct market and competitive analysis to stay ahead of crypto trends, benchmark against key players, and uncover whitespace where SoFi can differentiate and lead.
• Define and measure product success by setting clear goals, owning product instrumentation, and using data-driven experimentation to iterate, improve, and scale impact.
• Manage go-to-market execution for new launches, working with marketing and member success teams to drive adoption, education, and growth across SoFi’s member base.
• Be the go-to expert on crypto at SoFi, keeping the team informed and grounded in the latest blockchain trends, risks, and opportunities.

Preferred Qualifications

• Hands-on usage of crypto products – from trading and transfers to interacting with dApps or DAOs.
• Deep interest in and understanding of Web3, decentralized finance (DeFi), and blockchain ecosystems – you stay curious and engaged with where the space is heading.
• Experience integrating with or building services using crypto infrastructure providers (e.g., Fireblocks, Zero Hash, Anchorage)