Senior Product Manager – Content

Senior Product Manager – Content

Requirements

• 5+ years of experience in content product management, digital media, or a related field.
• Strong understanding of automated content workflows, data-driven content strategies, and content syndication.
• Experience collaborating with engineering teams to define requirements for content pipelines, APIs, and automation tools.
• Familiarity with marketing technology (MarTech) stacks, CRM integrations, and personalization engines.
• Analytical mindset with experience using data-driven decision-making to optimize content effectiveness.
• Ability to manage cross-functional initiatives across product, marketing, and engineering.
• Deep knowledge of consumer-facing content platforms, particularly in media, sports, or streaming.

Responsibilities

• Define and implement a content framework for systematically generated content, ensuring scalability and reusability across all product surfaces.
• Collaborate with B2C marketing and corporate marketing to align content output with audience segmentation, marketing objectives, and product positioning.
• Work closely with the owner of the marketing content calendar to ensure proper integration of systematic content into campaign planning and execution.
• Establish content quality standards (metadata, tagging, accessibility, performance tracking) to ensure consistency and compliance with platform guidelines.
• Lead the systematic generation, transformation, and delivery of content across: live and on-demand video experiences, automated highlight clips and video summaries, scores, schedules, and play-by-play data, and data-driven editorial and engagement content.
• Define product requirements for content automation, working closely with engineering to develop and optimize workflows.
• Oversee content ingestion, normalization, and syndication processes to ensure seamless content distribution across platforms (web, mobile, streaming apps, email, social media, and marketing campaigns).
• Act as the primary interface between product and engineering to define scalable solutions for systematic content production.
• Partner with corporate marketing and B2C marketing to ensure generated content supports user acquisition, engagement, and retention initiatives.
• Work closely with data and analytics teams to refine personalization and recommendation algorithms for content distribution.
• Align with customer support, operations, and content moderation teams to ensure content compliance and a seamless user experience.
• Define key metrics and KPIs to measure content engagement, conversion impact, and ROI.
• Utilize A/B testing and user behavior insights to optimize content presentation across different surfaces.
• Work with analytics teams to improve content personalization and distribution algorithms based on user preferences and engagement trends.

Preferred Qualifications

No preferred qualifications provided.