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Senior Product Manager – Advertising Business Intelligence
| Company | Roku |
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| Location | New York, NY, USA |
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| Salary | $129000 – $250000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 6-8 years of product management experience, with a strong emphasis on data products, advertising intelligence, and revenue operations.
- Deep knowledge of programmatic advertising, ad serving, and revenue attribution.
- Expertise in data automation, governance, and analytics, particularly within the advertising and ad tech ecosystems.
- Strong proficiency in SQL, Looker, and Tableau, with an ability to explore and structure complex datasets.
- Experience working with CRM (Salesforce) and order management data pipelines to ensure integrity across revenue tracking and forecasting.
- Proven ability to collaborate across product, engineering, data science, and revenue operations teams to drive impactful outcomes.
- Experience in business process automation, with an understanding of data dependencies across enterprise systems.
- Strong analytical and problem-solving skills with a data-driven mindset.
Responsibilities
- Own the end-to-end product lifecycle for data products that enhance Roku’s advertising intelligence, including data normalization, standardization, and automation.
- Collaborate with Revenue Operations, Engineering, and Data Science teams to create scalable frameworks for revenue attribution, business intelligence reporting, and operational efficiency.
- Define and execute the roadmap for Roku’s internal data infrastructure, balancing immediate tactical needs with long-term strategic goals.
- Develop and optimize data workflows across CRM, OMS, impression/revenue tracking, and cost attribution to improve ad decision-making.
- Work with engineering teams to ensure that Roku’s advertising business intelligence architecture is built for scalability, automation, and real-time insights.
- Partner with stakeholders across Ad Products, Revenue Strategy, and Business Intelligence to drive the adoption of reporting tools, insights, and intelligence. There is a high focus on ensuring seamless data empowerment.
- Ensure a robust governance framework for Roku’s business intelligence capabilities, focusing on accuracy, completeness, and timeliness.
- Develop documentation and enablement materials to ensure cross-functional teams understand the data infrastructure and how to leverage it effectively.
Preferred Qualifications
No preferred qualifications provided.
