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Senior Product Manager – Ads
| Company | Weedmaps |
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| Location | Austin, TX, USA |
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| Salary | $154443 – $167646 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Bachelor’s degree or equivalent work experience
- 4+ years product management experience in a technological industry
- Deep data background using self service analytics tooling (mixpanel, amplitude, heap, etc)
- 2+ years experience in consumer-facing online commerce, point-of-sale, or marketplace
- 3+ years experience in the e-commerce ads ecosystem (CPC, CPM, etc)
Responsibilities
- Develop and mature best practices with our Ads products.
- Define a world-class customer experience with a focus on ads.
- Translate the customer experience into a logically sequenced and optimized product roadmap
- Maintain and prioritize a product roadmap and backlog and ensure that new features and enhancements are validated and clearly specified
- Lead a cross-functional team to ensure we implement the product vision efficiently
- Monitor adoption, usage and revenue impact of new products and features and report on release impact as necessary
- Collaborate with product, program and engineering leaders across the organization to guide the platform roadmap pinpointing new requirements, features, and policies
- Oversee enterprise-level product planning including identifying new opportunities as well as incorporating a rolling roadmap of business projects and technology initiatives
- Write complete and detail-oriented product requirements documents and ensuring clear communication of those requirements to the business, design, usability and development teams
- Engage with customers through a variety of channels and serve as the voice of the customer internally
- Strive to deliver high-quality technology products/services in a very high growth environment where priorities and structures shift rapidly.
Preferred Qualifications
- Strong strategic aptitude; proven ability to define a winning business strategy and product roadmap
- Excellent customer experience intuition; demonstrated success in creating innovative and user-friendly websites and customer-facing features
- Excellent communication and persuasion skills; demonstrated success building buy-in for an innovative and bold vision
- Strong analytical and quantitative skills; strong bias towards data-based decision making and comfort with pro-forma financial and operational analysis
- Implementation orientation; demonstrated ability to translate strategic differentiators into innovative and detailed product requirements
- Technical fluency; comfort understanding and discussing architectural concepts, schedule tradeoffs and new opportunities with technical team members
- Proven ability to make smart feature (customer experience) versus time-to-market trade-offs; experience using data and metrics to back up assumptions and assertions of business value
- Nimbleness and comfort with ambiguity; comfort responding quickly to rapidly evolving threats and opportunities
- Strong bias for action; ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment
- Proven ability to lead cross-functional teams through influence versus direct management; excellent interpersonal skills
- Experience managing agile software development with scrum preferred
