Senior Product Manager – Ad Measurement and Attribution

Senior Product Manager – Ad Measurement and Attribution

Requirements

• Bachelor’s degree in a quantitative/technical field; or Equivalent related professional experience
• 7+ years of hands-on experience in Product Management, with the majority in advertising technology or advertising measurement strongly preferred
• Transferrable experience in the digital advertising ecosystem, including programmatic media buying and measurement, online and offline data collection, and data onboarding use cases
• Deep experience working closely with ad measurement solutions, including MMMs, MTAs, and Brand Lift (plus other upper-funnel measurement solutions), together with a solid grounding in advanced statistical modeling
• Comfortable using SQL to query databases and extract data to analyze product performance, identify trends, and support data-driven decision making
• Experience in adjacent disciplines such as data science and machine learning
• Analytical prowess to distill unrefined potential solutions into rationalized initiatives and epics with hardened requirements and scope
• Excellent written and verbal communication skills
• Proven ability to effectively collaborate across the organization and lead by influence

Responsibilities

• Create best-in-class omni-channel measurement products that deliver campaign measurement at scale
• Partner internally with Data Science, Engineering, and other MeSo stakeholders to define the data requirements and measurement methodologies for reporting dashboards
• Be a passionate thought leader who identifies new techniques and data sources for meeting advertiser performance measurement needs
• Team with product marketing in conducting industry and competitive analyses to understand emerging trends in advertising measurement that inform our clean room capabilities roadmap

Preferred Qualifications

No preferred qualifications provided.