Senior Product Manager - Acquisition

Senior Product Manager – Acquisition

5+ years of product management experience, ideally at an eCommerce company
Customer-centric mentality and experience collaborating with design, engineering, brand, and acquisition
Skilled communicator with the ability to absorb and distill complexity into simple terms to drive decision-making
Ability to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter
Excellent problem-solving skills and ability to prioritize tasks effectively, with strong attention to detail
Demonstrated track record of distilling insights from data, especially connecting customer experiences prior to visiting a site to the content shown throughout their consideration journey
Skilled and creative user of tools and resources that help define customer needs and features to improve personalization and scale 1:1 customer experiences
Strong belief that PMs work for the team, not the other way around
Love for dogs

Identify and balance high-potential bets with high-certainty iterative improvements to move the needle on new customer acquisition experiences
Partner hand-in-hand with product design, engineering, data analytics, data science, acquisition and other key stakeholders to ensure space to get them done
Lead the ideation, development, testing and launch of joyful experiences that get customers excited to start their dog’s fresh food journey and increase their confidence in The Farmer’s Dog
Leverage quantitative and qualitative data to deeply understand the customer decision making journey, mindsets and personas
Collaborate with the Acquisition and Brand functions to ensure a cohesive, seamless experience across the entire customer decision journey from ads to purchase
Take the lead with the Analyst on your “pawd” on everything data, from impact / prioritization assessments to comprehensive analysis plans
Run customer interviews, concept testing and usability testing with the product design group to ensure representation of customers
Partner with stakeholders across the organization to ensure a cohesive experience across all digital AND physical products for new customers
Be your pawd’s strongest advocate, developing new products with your pawd and acting as their greatest champion across TFD

Bonus points for experience collaborating with marketing teams on top of funnel journeys
Extensive startup experience