Skip to content
Senior Performance Marketing Manager
| Company | Front |
|---|
| Location | San Francisco, CA, USA |
|---|
| Salary | $166300 – $184400 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Senior |
|---|
Requirements
- 5-7 years of experience managing B2B paid acquisition campaigns with proven results, ideally in SaaS
- Deep hands-on expertise with Google Ads, LinkedIn Campaign Manager, Meta Business Suite, and other key ad platforms
- Strong track record of optimizing multi-channel campaigns to hit pipeline, ROI, and CAC targets
- Analytical mindset with experience in A/B testing, attribution modeling, funnel analysis, and conversion tracking
- Familiar with Marketing Automation and Attribution tools (i.e. Hubspot/Marketo, Salesforce, Bizible, HockeyStack)
- Eye for design and creative—able to collaborate on and assess ad creative and copy that converts
- Highly collaborative with excellent communication and project management skills
- A growth mindset—you’re constantly looking to test, learn, and iterate
Responsibilities
- Own end-to-end paid acquisition strategy and execution—from planning and budgeting to launch and reporting
- Manage and scale campaigns across paid search (Google, Bing), paid social (LinkedIn, Meta), programmatic display, video (YouTube, CTV), Reddit, Quora, and more
- Allocate and manage budget efficiently, ensuring that resources are invested in high-ROI channels and tactics
- Partner with Growth Marketing, Product Marketing, Content, Brand Creative, and Web to develop compelling campaigns tailored to personas and funnel stages
- Design and run A/B and multivariate tests to optimize ad creative, landing pages, targeting, and bidding strategies
- Analyze performance across all channels to identify trends, gaps, and opportunities—reporting insights to stakeholders
- Drive spend efficiency and maximize ROI while meeting pipeline and CAC targets
- Explore and validate new paid channels, campaign types, and technologies to unlock additional growth levers
- Manage relationships with external agencies and vendors to ensure alignment, quality, and results
Preferred Qualifications
- Experience with and passion for the customer experience software space
- Familiarity with intent-based and ABM strategies, ABM platforms and DSPs (i.e. 6Sense, StackAdapt, Demandbase)
