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Senior Partnerships & Influencer Manager
Company | Dr. Squatch |
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Location | Santa Monica, CA, USA |
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Salary | $110000 – $140000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior |
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Requirements
- Bachelor’s degree in Business, Marketing, Communications, or a related field.
- 6+ years of direct experience in strategic partnerships, influencer & creator marketing.
- Experience developing and managing strategic partnership and influencer marketing programs that move the needle culturally.
- Proven track record of launching partnerships that require deep product integration.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Ability to manage multiple projects simultaneously and prioritize effectively.
- Experience managing budgets and vendor relationships.
Responsibilities
- Build, optimize and scale our partnership portfolio to drive top-of-funnel brand awareness, omnichannel growth, and redefine the standards of best-in-class co-marketing.
- Position Dr. Squatch at the forefront of culture by securing strategic partnerships that authentically integrate the brand into key cultural conversations, trends, and movements.
- Own the full partnership lifecycle, from sourcing, outreach and negotiation to activation and on-going relationship management.
- Collaborate with cross-functional teams to ensure smooth execution bringing partnerships, campaigns and activations to life across all channels.
- Develop and lead advanced influencer & partnership marketing strategies that integrate into, and amplify, Dr. Squatch’s most ambitious brand campaigns and product launches.
- Build and nurture long-term relationships with a diverse array of brands, influencers, and creators, fostering strong partnerships that enhance brand storytelling and relevance.
- Drive the creation of engaging, shareable content with influencers and creators for platforms including TikTok, YouTube, Instagram, Snapchat, and emerging channels.
- Oversee budgets, external agencies, and performance tracking for key partnerships, ensuring maximum ROI.
- Monitor and evaluate the performance of brand partnerships & influencer campaigns to assess the impact of partnerships on revenue, customer growth and provide strategic recommendations for improvement.
Preferred Qualifications
- Licensing experience is a major plus.