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Senior Partnerships & Influencer Manager

Senior Partnerships & Influencer Manager

CompanyDr. Squatch
LocationSanta Monica, CA, USA
Salary$110000 – $140000
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, or a related field.
  • 6+ years of direct experience in strategic partnerships, influencer & creator marketing.
  • Experience developing and managing strategic partnership and influencer marketing programs that move the needle culturally.
  • Proven track record of launching partnerships that require deep product integration.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Ability to manage multiple projects simultaneously and prioritize effectively.
  • Experience managing budgets and vendor relationships.

Responsibilities

  • Build, optimize and scale our partnership portfolio to drive top-of-funnel brand awareness, omnichannel growth, and redefine the standards of best-in-class co-marketing.
  • Position Dr. Squatch at the forefront of culture by securing strategic partnerships that authentically integrate the brand into key cultural conversations, trends, and movements.
  • Own the full partnership lifecycle, from sourcing, outreach and negotiation to activation and on-going relationship management.
  • Collaborate with cross-functional teams to ensure smooth execution bringing partnerships, campaigns and activations to life across all channels.
  • Develop and lead advanced influencer & partnership marketing strategies that integrate into, and amplify, Dr. Squatch’s most ambitious brand campaigns and product launches.
  • Build and nurture long-term relationships with a diverse array of brands, influencers, and creators, fostering strong partnerships that enhance brand storytelling and relevance.
  • Drive the creation of engaging, shareable content with influencers and creators for platforms including TikTok, YouTube, Instagram, Snapchat, and emerging channels.
  • Oversee budgets, external agencies, and performance tracking for key partnerships, ensuring maximum ROI.
  • Monitor and evaluate the performance of brand partnerships & influencer campaigns to assess the impact of partnerships on revenue, customer growth and provide strategic recommendations for improvement.

Preferred Qualifications

  • Licensing experience is a major plus.