Senior Paid Search Manager

Senior Paid Search Manager

Requirements

• 6 or more years of experience in paid search management.
• Proven track record of managing successful paid search campaigns and achieving performance goals.
• Experience with bid management tools and analytics platforms.

Responsibilities

• Lead the supervision of paid search programs, including strategic approaches, bid recommendations, execution details, budgets/accounting, and overall goal achievement with minimal supervision.
• Develop positive relationships within the search community, vendors, and Directors to ensure optimal service levels and results.
• Develop keyword lists using identified brand territory and review industry, proprietary, and agency tools. Build and analyze keyword lists, analyze search volume, and make recommendations.
• Write initial drafts of ad creative text ads based on briefing materials, website content, and direction.
• Traffic, upload, and QA keywords, utilizing the Bid Management Tool process.
• Interface daily with direct search teams, engines, and platforms to ensure continuous performance and diagnostic checks.
• Run reports as requested in Bid Management Platform and engine UIs, including tracking reports and invoice reconciliation.
• Provide alerts of under or overspend and pacing of the account.
• Create Excel pivot tables, formulas, graphs, and charts to monitor, track, and evaluate campaign performance analytics based on KPI targets and baselines.
• Complete budget tracking documents and review them with management.
• Stay current on industry trends and updates regarding tools and User Interfaces (e.g., AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
• Build or assist in crafting POVs, standard methodologies, and key process documentation.
• Define and implement campaign strategy, working closely with other internal departments to develop fully integrated search campaigns.

Preferred Qualifications

No preferred qualifications provided.