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Senior Optimization Manager – CRO Strategy
| Company | Launch Potato |
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| Location | Kansas City, KS, USA |
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| Salary | $90000 – $120000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- Relentless ownership mentality with a high sense of urgency
- Prior experience juggling high advertiser volume across multiple funnels with accountability to both internal and external performance outcomes
- Proven experience optimizing landing pages and campaign funnels for both advertiser KPIs and internal revenue goals
- Advanced analytical skills with the ability to translate large datasets into actionable recommendations
- Strong cross-functional communication skills to align with Yield, Copy, and Media Buying teams
- Proficiency in tracking/reporting platforms (e.g., Google Analytics, Looker) and Excel (pivot tables, VLOOKUPs)
- Creative problem-solving mindset with a strong understanding of marketing psychology and user behavior
- 4–6 years in optimization, CRO, or performance marketing, with vertical-strategic and hands-on landing page testing and funnel performance ownership
Responsibilities
- Drive growth and profitability in the Make Money/Manage Money vertical through data-driven funnel and landing page optimizations
- Own testing strategy and execution in close partnership with marketing, creative, and performance teams to scale advertiser outcomes
- Increase landing page conversion rates and margin by 10% within the first 90 days by executing test-driven optimizations
- Launch at least 3 high-impact A/B tests per month across device types and user journeys (e.g., copy, UI/UX, advertiser order)
- Translates data into clear, actionable hypotheses on user behavior and creates recommendations to improve performance
- Partner with Yield and Account Management to identify and implement advertiser tests that improve deep-funnel KPIs (e.g., lead quality, LTV)
- Lead bi-weekly syncs with Copywriting and User Acquisition teams to align testing priorities and surface learnings
- Drive quarterly initiatives focused on strategic experimentation (e.g., new vertical pages, alternative funnel paths, or new targeting angles)
- Take full ownership of assigned offer/advertiser strategy and testing roadmap in Make/Manage Money verticals, ideally within 6 months with little to no oversight
- Consistently deliver measurable CVR or LTV gains for net-new advertisers
Preferred Qualifications
No preferred qualifications provided.
