Senior Media Strategist – Horizon Next

Senior Media Strategist – Horizon Next

Requirements

• A strong writer, presenter and communicator
• A left and right brain thinker – a data powered strategist
• A collaborative, team-oriented worker with strong time management and organization skills
• A problem solver with the ability to develop creative solutions
• Detail oriented with commitment to follow through
• Nimble and flexible with ability to succeed in a fast-paced environment
• A strong team player, willing to roll up your sleeves
• Excited to mentor and teach team members
• A supporter of and advocate for diversity, equity and inclusion

Responsibilities

• Assist in the development of sound, strategic media plans with guidance/input from Supervisor, all based on client direction and an understanding of media principles
• Responsible for analysis of consumer research and competitive intelligence findings by junior team
• Collaborate on the development of POVs for new media opportunities on an ongoing basis
• Partner with junior and senior team members to generate presentation decks, put together final draft of presentation, participate in presenting to clients
• Continue to strengthen understanding of media strategy and applications, proactive in taking part in internal training & development opportunities
• Manipulate and analyze large datasets including TV attribution models and their outputs; collaborate on reporting for all traditional channels to providing insights and implications, create reports to showcase findings
• Build and strengthen relationships with core clients and industry partners by serving as a Horizon Next contact
• Own and ensure accuracy of billing, budgets and flowcharts
• Manage day to day team projects, proof junior team member’s work, manage timelines and deliverables for internal and cross functional teams
• Oversee junior team member’s engagement & interactions with other Horizon Next departments (i.e. Investment, Traffic, Operations)
• Guide Assistant(s) and/or Strategist(s) growth within Horizon Next and the industry at large, providing education on best practices and media principals
• Contribute to performance reviews of junior team members identifying strengths and areas for growth
• Participate in the interview process for Assistant/Strategist roles

Preferred Qualifications

• 1.5+ years previous media planning experience
• Understanding of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
• Robust proficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
• Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients