Senior Martech Solutions Architect
Company | General Motors |
---|---|
Location | Austin, TX, USA, Warren, MI, USA |
Salary | $94800 – $151400 |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Senior, Expert or higher |
Requirements
- 8+ years of experience architecting and implementing digital marketing solutions across the MarTech solutions space for large corporate environments
- Extensive experience (5+ yrs) in Adobe Experience Platform and Adobe Campaign solutions on-prem and cloud architecture and implementations
- Proficiency in Adobe Experience Platform and Real-time CDP, Adobe Campaign, Adobe Journey Optimizer, bonus experience including Customer Journey Analytics, Adobe Target, and other Adobe Marketing Cloud solutions as well as SQL, scripting languages, and data manipulation
- Strong knowledge of software development principles, methodologies, and best practices in an Agile delivery model
- Expertise in designing and implementing scalable and distributed systems
- Deep understanding of system integration patterns and technologies (e.g., JSON, REST, SOAP, ESB, Server to Server APIs)
- Familiarity with enterprise architecture frameworks and modeling tools
- Strong problem-solving and analytical skills, with the ability to analyze complex business requirements and propose appropriate solutions
- Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to both technical and non-technical stakeholders including leadership
- Relevant Adobe certifications are a plus, Experience Cloud Architect or Business Practitioner Adobe Certified Expert (ACE) certifications
Responsibilities
- Responsible for leading the solution design of Adobe AEP and Campaign tools – AJO, CJO, ACC, etc. aligned to meet specific business objectives
- Collaborate with stakeholders to understand business strategy and requirements and translate them into technical roadmaps and designs
- Responsible for configuring and setting up Adobe Experience Platform and Campaign based on best practices and industry standards
- Help to develop the multi-year roadmaps working with Product Management and Engineering to deliver on Business and Platform technical objectives
- Responsible for developing and implementing data models, schemas, and workflows within Adobe AEP and Real-time CDP as well as the integration of Adobe AEP with other Adobe Marketing Cloud solutions (e.g., Adobe Analytics, Adobe Target) and third-party systems as needed
- Assist in the design and implement data integration strategies to ensure seamless data flow between systems and help to define data quality standards within Adobe AEP and Campaign
- Responsible for ensuring solutions provide data security, privacy and compliance with relevant data protection regulations (e.g. CCPA, GDPR) and have monitoring in place
- Ensure the solutions conform to architectural requirements such as scalability, maintainability, reliability, extensibility, usability, and security
- Collaborate with Adobe representatives and partners to stay updated on platform enhancements and new features as well as evaluating and recommending Platform add-ons and extensions to provide more value to our business
- Work closely with cross-functional teams, including business leads, product managers, developers, and data engineering, to ensure alignment
- Provides guidance, coaching and/or training to other team members on Adobe AEP and Campaign concepts and best practices as appropriate
- Holds themselves and others accountable for demonstrating GMs values and cultural behaviors
- Models GM behaviors and creates a winning culture
- Demonstrate a Get-it-done mindset with a strong bias towards action
Preferred Qualifications
- Bachelor’s Degree
- Master’s Degree preferred