Senior Marketing Specialist Medicare Member Retention

Senior Marketing Specialist Medicare Member Retention

Requirements

• Bachelor’s degree in marketing, business administration, related field or equivalent
• 5 years of relevant experience in marketing or related role
• Project management skills with proven, demonstrated experience in building, executing, and measuring large-scale, cross-functional projects and strategies
• Strong cross-functional communications skills with the ability to navigate complex challenges and resolve conflicts internally and externally
• Ability to measure and report on campaigns for continuous improvement and ROI

Responsibilities

• Drive the creation of retention strategies to improve Medicare member experience and renewal rates, particularly during key periods like Annual Enrollment Period, Open Enrollment Period, and Special Enrollment Period.
• Develop clear, concise messaging to explain complex plan information in a way that’s easy for members to understand and act upon.
• Coordinate the execution of multi-tactic marketing campaigns, ensuring timeliness, accuracy, and effectiveness.
• Anticipate member pain points and proactively develop communications to address concerns and reduce voluntary disenrollment.
• Translate data and feedback into actionable improvements for messaging, targeting, and tactics.
• Support reporting, documentation, and presentations that track campaign performance and drive continuous optimization.
• Lead the development and execution of Medicare retention campaigns, with a focus on plan engagement, benefit education, and member loyalty.
• Design and implement communications that support ongoing education and renewal.
• Collaborate closely with teams across the organization, Medicare product, compliance, customer service, population health, etc., to ensure alignment and accuracy.
• Serve as the point of contact for assigned projects, managing creative development, production timelines, and stakeholder input.
• Ensure all campaigns meet CMS marketing guidelines and internal compliance standards.
• Use insights from member surveys, behavior, and reporting tools to refine messaging and increase campaign effectiveness.

Preferred Qualifications

• 7 years in marketing or related position preferred.
• Relevant experience in project management preferred.
• Relevant experience in marketing or related role preferred.