Senior Marketing Specialist - Brand Strategy

Senior Marketing Specialist – Brand Strategy

Bachelor’s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
Minimum 3 years of experience in a marketing related discipline, either in a corporate or agency environment
Knowledge of marketing principles, practices, and analysis
Solid knowledge of relevant technologies
Strong analytical, oral and written communication and organization skills required
Highly collaborative
Ability to work in a fast paced environment and work on multiple priorities
Proactively seeks to learn new tactics and job skills related to current role
Actively seeks to expand insurance and marketing knowledge and skills, as well as department responsibilities and the connection to the broader organization
Identify opportunities to participate in education, development, growth, & exposure to build marketing knowledge

Participate in the development of brand resources to build consistency and strengthen our brand across the company
Play an important role in the development of the enterprise sponsorship strategy working with the sponsorship activation team and business unit partners
Assist in the development of exploratory opportunities to advance the enterprise brand and serve as day-to-day contact on key strategic projects
Proactively monitor and update brand resources and guidelines to ensure consistency, efficiency and timeliness
Serve as the company’s initial point of contact for brand questions from across the organization
Work with internal and external stakeholders to ensure projects are on brand with a consistent look and feel
Capture and document processes for key brand management initiatives to create clarity and efficiency
Coordinate operational aspects of larger projects as a member of a cross-functional team
Work to build and support feedback and measurement initiatives, capturing data to inform the evolution of our resources and where gaps may exist