Senior Marketing Specialist

Senior Marketing Specialist

Requirements

• 10+ years of related marketing experience with demonstrated effectiveness at running high visibility strategic engagements with high value clients.
• Experience with strategic marketing planning and execution experience in financial services.
• Strong stakeholder management skills.
• Ability to work in a fast-paced environment.
• Strong communication skills.
• Self motivated, with high commitment and collaboration.
• Bachelor’s degree in marketing or related field, MBA preferred.

Responsibilities

• Establish the business priorities by working with audience teams, cross-functional partners and marketing leadership.
• Define the business opportunity for a particular initiative by partnering with senior leaders to develop the audience and situation assessment.
• Develop and implement the marketing strategy for the target audience to achieve the desired change in audience behavior.
• Partner with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives.
• Maintain knowledge of research and in-field techniques to develop the customer insights.
• Translate business opportunities into marketing actions by developing go-to-market plans for new initiatives.
• Lead the strategy and implementation of initiatives ensuring compliance approval prior to launch.
• Leverage performance metrics to understand what programs and content resonate to help achieve the Key Accounts KPIs of advisor engagement, program adoption, net cash flow, and market share.

Preferred Qualifications

• MBA preferred.