Senior Marketing Operations Specialist

3-5 years of experience working in a marketing operations role
Intermediate proficiency with SQL
Experience working in B2C marketing technology tools, including marketing automation platforms and/or customer data platforms (previous experience with MessageGears is a plus)
Experience working in Snowflake or other relational databases
Proactive learner and problem solver
Excellent verbal and written communication skills, able to effectively communicate with both business and technical partners
Strong project management skills with the ability to prioritize multiple tasks
Strong analytical skills
Proficiency with Excel, Google Sheets, and reporting tools
Familiarity with template languages like Apache Freemarker is a plus

Create and manage audiences across our marketing channels (email, mobile push, SMS, in-app messaging, paid social, PPC) within our email service provider MessageGears and in Snowflake
Partner with the marketing strategic collaborators to define audience targeting requirements and provide recommendations based on business needs
Become a power user of MessageGears and empower our team of marketing specialists to deliver targeted and dynamic campaigns by creating self-service capabilities within the platform
Troubleshoot audience, data, and platform-related issues
Partner closely with the data engineering team to identify and create new data sets that will enhance our marketing campaigns
Develop and optimize processes surrounding the audience creation workflow, ensuring efficiency and scalability through automation while maintaining a high level of quality
Partner with the analytics team to maintain the email and push channel performance dashboards
Own the management of weekly and monthly engagement marketing channel reports that go out to cross-functional leadership
Analyze diner data to uncover trends and behaviors, using these insights to continuously improve our segmentation and identify new audiences