Senior Marketing Operations Manager

7+ years of experience in marketing operations, revenue operations, marketing analytics, or related analytical roles within a high-growth B2B, SaaS, or tech environment.
Strong data analysis and financial modeling skills, with the ability to work with complex datasets.
Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI.
Hands-on experience with Salesforce, marketing automation tools (e.g., Marketo, HubSpot, Customer.io), and BI platforms (e.g., Tableau, Looker).
Experience in SQL & Data Manipulation – Ability to extract and manipulate data from databases for deeper analysis.
Exceptional communication and stakeholder management skills to drive cross-functional collaboration.
Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines.
High attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions.

Own and optimize marketing automation workflows using Hightouch to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns.
Develop and implement automated sales outbound campaigns tied to intent signals (job change data, G2 intent, etc.) and lifecycle marketing programs (e.g., onboarding, re-engagement, upsell, churn prevention) by leveraging real-time customer data.
Ensure high-quality audience segmentation and targeting by integrating Hightouch with CRM (Salesforce), marketing automation tools (Customer.io, etc.), and sales automation tools (Outreach).
Design and maintain scalable data pipelines to automate the flow of customer and marketing data between Hightouch, CRM, marketing automation platforms, and analytics tools.
Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with revenue objectives.
Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance.
Drive continuous improvement in marketing workflows, reporting cadences, and governance processes, ensuring data-driven decision-making.
Leverage and optimize tools such as Salesforce, marketing automation platforms, and analytics tools to improve reporting and data integrity.
Support company-wide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact.

ABM Strategy – Experience working with Account-Based Marketing (ABM) tools and tactics.
PLG & Enterprise Sales Models – Knowledge of both product-led growth (PLG) and enterprise marketing strategies.
Experience in a High-Growth SaaS Environment – Understanding of marketing operations in fast-paced, scaling companies.