Senior Marketing Manager - Inkitt

Senior Marketing Manager – Inkitt

6+ years in community management, growth marketing, or a similar role, preferably in a digital, content, or social platform
Experience across multiple areas, such as digital marketing, community engagement, content creation, and retention strategies
Ability to think outside the box to create unique campaigns while keeping execution organized and methodical
Understanding the needs of both writers and readers, fostering deep connections with the community
Comfortable digging into data, measuring success, and adapting strategies to achieve growth goals
Ability to craft messaging that resonates with a diverse audience and inspires action
Belief in empowering users and creating authentic experiences that make them feel seen and valued

Develop and execute initiatives to attract new readers and writers, leveraging a mix of growth strategies such as social, SEO, partnerships, content marketing
Design programs that delight current readers and writers, boosting loyalty and keeping the community active and inspired
Craft compelling, platform-specific content to fuel social media, email marketing, and other communication channels
Cultivate a strong sense of belonging by championing a community-first mindset and creating initiatives that empower users to connect with one another
Analyze initiative performance and user data to identify trends and optimize strategies for maximum impact
Partner with product and customer success teams to align on goals and deliver exceptional user experiences