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Senior Marketing Manager – Immuno-Oncology in NSCLC

Senior Marketing Manager – Immuno-Oncology in NSCLC

CompanyAstraZeneca
LocationGaithersburg, MD, USA
Salary$151081 – $226622
TypeFull-Time
DegreesBachelor’s, MBA
Experience LevelSenior

Requirements

  • Bachelor’s Degree in relevant field
  • 3+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
  • Experience with Medical, Legal, and Regulatory (MLR) regulations, reviews and processes
  • Prior in-line HCP marketing experience
  • High emotional intelligence with a collaborative, inclusive approach that drives team success
  • Experience building and integrating new capabilities that are relevant for brand success

Responsibilities

  • Lead implementation of HCP personal, nonpersonal, and peer-to-peer marketing strategies in the US market, to set our brand apart in a competitive environment
  • Support the creation of both branded and unbranded HCP campaign strategies to support key education initiatives with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions
  • Engage with field teams to capture local insights informing promotional messaging, tools, and resources
  • Manage partner agency relationships, workflow, and related project budgets to ensure effective resource allocation (e.g. POs, invoices, etc.)
  • Collaborate with peer indication leads across the US to improve strategic alignment and executional pull-through
  • Collaborate with legal, regulatory, medical, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
  • Assist in the identification, evaluation, and adoption of new partnerships and technologies

Preferred Qualifications

  • MBA in relevant field
  • Oncology or specialty care experience
  • Experience across multiple promotional channels (Personal, Non-Personal and Digital, Peer to Peer)
  • Product launch experience
  • Customer facing experience