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Senior Marketing Manager – Immuno-Oncology in NSCLC
Company | AstraZeneca |
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Location | Gaithersburg, MD, USA |
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Salary | $151081 – $226622 |
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Type | Full-Time |
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Degrees | Bachelor’s, MBA |
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Experience Level | Senior |
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Requirements
- Bachelor’s Degree in relevant field
- 3+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
- Experience with Medical, Legal, and Regulatory (MLR) regulations, reviews and processes
- Prior in-line HCP marketing experience
- High emotional intelligence with a collaborative, inclusive approach that drives team success
- Experience building and integrating new capabilities that are relevant for brand success
Responsibilities
- Lead implementation of HCP personal, nonpersonal, and peer-to-peer marketing strategies in the US market, to set our brand apart in a competitive environment
- Support the creation of both branded and unbranded HCP campaign strategies to support key education initiatives with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions
- Engage with field teams to capture local insights informing promotional messaging, tools, and resources
- Manage partner agency relationships, workflow, and related project budgets to ensure effective resource allocation (e.g. POs, invoices, etc.)
- Collaborate with peer indication leads across the US to improve strategic alignment and executional pull-through
- Collaborate with legal, regulatory, medical, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
- Assist in the identification, evaluation, and adoption of new partnerships and technologies
Preferred Qualifications
- MBA in relevant field
- Oncology or specialty care experience
- Experience across multiple promotional channels (Personal, Non-Personal and Digital, Peer to Peer)
- Product launch experience
- Customer facing experience