Senior Marketing Manager
Company | Epic Games |
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Location | Los Angeles, CA, USA, New York, NY, USA |
Salary | $142157 – $252051 |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Senior, Expert or higher |
Requirements
- 5+ years of experience in video game marketing, including PC, console and mobile gaming; passion for gaming
- Experience in working with Licensed IP partners
- Background in marketing, communications, business, or related fields
- Executing a global vision/strategy
- Leading cross functional teams on projects
- Balancing priorities and internal resources
- Presenting plans and discussing strategy with leadership
- Working with internal and external creative teams to make static and video assets
Responsibilities
- Work with the publishing team to develop Go-To-Market plans and execution of all marketing tactics
- Devise, drive, and execute strategy that delivers on the global brand vision (of both Fortnite and licensed IP) and the business goals
- Work with licensed IP to collaborate on a campaign that includes content creation, communication strategy, co-promotion, and in-game assets
- Coordinate with external partners including IP, First Party and hardware partners to maximize marketing impact and reach
- Coordinate with cross-functional studio teams (production, design, art, online services, business intelligence) to ensure broad marketing POVs and visibility on all initiatives
- Provide insights for optimizing every campaign for reach, engagement, and monetization and ensure optimal allocation of internal resources
- Build/maintain relationships with internal teams: executives, game leads, social, community, PR, influencer relations, creative services, video, localization and more
Preferred Qualifications
- Bonus: Live games as service experience
- Bonus: Experience in the music industry or with music partnerships