Senior Marketing Manager

3-5 yrs experience working in the Financial Services Industry
Experience or interest in learning about the world of FX trading and financial markets
Conversant in brand and CRM, as well as acquisition including paid social, display/programmatic, search, SEO, partnerships, etc.
Detail-oriented and strong project management skills, ability to juggle projects with many cross-functional teams
Expertise using data to drive marketing decisions, proficiency in Google Analytics

Develop and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition & customer retention
Manage multi-million-dollar marketing budget across digital channels
Develop, execute, and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams (Ops, Growth, Brand, CX, etc.)
Define key performance indicators and set performance targets for marketing campaigns
Analyze campaign performance data to identify trends, insights, and areas for improvement
Create and distribute marketing campaign briefs to internal production teams
Partner with marketing intelligence to communicate performance results regularly to senior stakeholders
Gather relevant market data (consumer, competitive, advertising trends) to help formulate marketing strategy
Partner with legal, compliance, brand, and commercial teams to develop marketing promotions and ensure all marketing is compliant and on-brand