Senior Marketing Manager

Senior Marketing Manager

Requirements

• 5+ years of experience in sales/brand/product marketing, or a related field.
• Must have experience in programmatic advertising or ad tech, with a solid understanding of industry dynamics and terminology.
• Demonstrated success in executing and optimizing branding campaigns.
• Strong writing and storytelling skills with experience creating compelling content that engages and educates audiences.
• Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights.
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Excellent communication and collaboration skills, with experience working cross-functionally to achieve shared goals.
• Must be highly self-motivated, capable of working independently, and comfortable thriving in a remote-first environment alongside a dispersed team.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)

Responsibilities

• Support marketing teams in the brainstorming, execution, and review of high-level projects and serve as a source of truth for brand stance and capabilities.
• Work closely with research team to collect, analyze, and interpret data to provide actionable insights related to audience behavior, and market trends.
• Identify opportunities for growth, optimization, and amplification of the brand message across digital, social and live activation channels.
• Influence the evolution of our in-market messaging through the development of new collateral and updating of existing marketing materials.
• Partner with product / marketing teams to ensure consistency in messaging and positioning when it comes to product launches and campaign development.
• Size and prioritize major growth initiatives, partnering internally and externally on alignment and timing.
• Deliver materials for product launches and updates through effective communication and education with the sales team and incorporation into outgoing materials.
• Effectively communicate complicated industry topics with simplicity through the creation of visual forward training and market facing materials.
• Develop and lead Comscore’s storytelling approach, crafting compelling, relevant messaging to support branding and lead generation initiatives.
• Oversee the creation of high-quality content, including blogs, guides, white papers, and other thought leadership pieces that resonate with our target audience and position Comscore as an industry leader.
• Work closely with product marketing, sales, and account management teams to align messaging and drive cohesive marketing strategies that support overall business objectives.

Preferred Qualifications

No preferred qualifications provided.