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Senior – Marketing Director – Martech
| Company | ID.me |
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| Location | Mountain View, CA, USA |
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| Salary | $259675 – $285352 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 8+ years of experience in marketing technology, with a proven track record of leading complex Martech initiatives on the brand side.
- Deep knowledge of Martech platforms and tools, such as CRM, CDP, CMS, marketing automation, analytics, and personalization platforms.
- Strong vendor management skills, with experience in evaluating, negotiating, and implementing Martech solutions.
- Exceptional problem-solving and analytical skills, with the ability to translate business needs into actionable technical solutions.
- Excellent communication and stakeholder management abilities, with a collaborative approach to cross-functional partnerships.
- Familiarity with data privacy regulations (e.g., CCPA) and best practices for data governance.
- Bachelor’s degree in Marketing, Business, Technology, or a related field. Advanced degree preferred but not required.
Responsibilities
- Lead the strategic design of a comprehensive Martech stack to optimize member engagement throughout the lifecycle.
- Build and optimize marketing technologies that support personalized, data-driven lifecycle marketing campaigns, including acquisition, onboarding, engagement, retention, and reactivation strategies.
- Evaluate and recommend Martech vendors and solutions, including content management, message targeting and orchestration, channel delivery (e.g., email, SMS, notifications), analytics and optimization vendors.
- Evaluate emerging technologies to identify opportunities for innovation and competitive advantage, including emerging AI tools to enable agentic, highly personalized targeting.
- Lead the integration of solutions, ensuring seamless interoperability between tools, platforms, and systems within the Martech ecosystem.
- Establish and maintain governance frameworks, ensuring data integrity, privacy compliance, and adherence to best practices.
- Serve as the primary liaison between business stakeholders and technology partners, ensuring alignment and effective communication.
Preferred Qualifications
- Advanced degree preferred but not required.
Benefits
No information provided on Benefits.
