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Senior Marketing Campaign Operations Specialist

Senior Marketing Campaign Operations Specialist

CompanyDataiku
LocationNew York, NY, USA
Salary$110000 – $130000
TypeFull-Time
Degrees
Experience LevelSenior

Requirements

  • at least 2-4 years of experience working in marketing operations supporting mid to large marketing organizations
  • understanding of B2B marketing (online, offline, ABM) and experience building and maintaining automation systems
  • in-depth experience with marketing automation tools and marketing technology (bonus if you have experience using Hubspot, Salesforce, Tableau)
  • detail-oriented and driven by deliverables
  • experienced project manager and committed to building long-term relationships with stakeholders
  • demonstrated ability to use data to drive decision-making
  • comfortable both working operationally in the tools and formalizing high-level frameworks

Responsibilities

  • Auditing current systems and processes, identifying opportunities for transformation
  • Acting as the first line of defense between marketers and our campaign
  • Working with marketers to identify pain points and create projects to address them
  • Becoming the liaison between Ops and the Demand Gen teams, helping define and scope overlapping projects
  • Owning and managing our Marketing Enablement program in Mindtickle
  • Building out our Campaign Analytics dashboards in concert with our Analytics team
  • Soliciting lead quality feedback from BDR leaders, and adjusting scoring rules in kind
  • Optimizing and consolidating our HubSpot workflows to decrease processing time

Preferred Qualifications

  • experience using Hubspot
  • experience using Salesforce
  • experience using Tableau