Senior Marketing Automation Specialist
| Company | Okta |
|---|---|
| Location | Toronto, ON, Canada, Chicago, IL, USA, Bellevue, WA, USA |
| Salary | $107000 – $161000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- 5+ years experience in Database, Email or Operations Marketing or similar.
- Subject matter expertise in email marketing best practices
- Experience building and deploying product/promotional go-to-market and optimization strategies with an emphasis on marketing tech implementations, messaging, and A/B testing
- Proficiency in Salesforce, Marketo
- Experience with troubleshooting systems, process, and data issues
- Impeccable attention to detail and committed to quality work.
- Strong project management skills are required with the ability to connect the dots across teams.
- Ability to prioritize and manage multiple projects/processes at one time
- BS/BA or equivalent required
Responsibilities
- Working closely with multiple teams within marketing, such as Global Campaigns, Product Marketing, and Developer Relations, to deliver highly effective demand generation, event, and advocacy/loyalty programs.
- Collaborating with various internal stakeholders to build, test, and execute email segmentation, reporting, and set-up of campaigns.
- Creating email campaigns and landing pages in accordance with branding guidelines.
- Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus required.
- Integrating data from various sources and tools to optimize content and messaging in nurture programs by behaviors and personas.
- Updating marketing campaign workflows as changes to business requirements dictate.
- Supporting marketing team in analyzing and reporting marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and provide feedback.
- Building custom Salesforce campaigns to guide and advise campaign performance.
- Overseeing campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack.
- Strong knowledge of AB testing and email best practices.
Preferred Qualifications
- Marketo Certified Expert
- Experience in other common martech, like Outreach, Splash, Folloze, Litmus
- Marketing Automation, Campaign Operations or a similar role at a B2B, SaaS company